SENECAPERFORMANCE
Performance coaching · On site · On retainer

Your top performers are athletes. Nobody is treating them like one.

Retained, in-person performance coaching for brokerages, trading houses and elite sport.

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Our approach

We understand the business. We are not in it.

i.

The loneliest seat

Your best people can't go up the chain without showing vulnerability, or down it without showing weakness. So they carry it alone.

ii.

Inside knowledge

We have sat in the seat. We know the pressure, the language and the numbers.

iii.

Outside the walls

No hierarchy, no politics, no pay review. Total confidentiality. That is where the real conversations happen.

The case

Sport invests in its top performers. Business often does not.

A top broker or trader can generate far more than a Premier League footballer over their career. Yet one has a team behind them, and the other usually has no one.

What it's worth

If the financial gains outweigh the investment in coaching, the performance arbitrage is open.

What could it mean to the business if there were even marginal gains in the five markers below?

Run the numbers
01

Career length

The most overlooked win in business. Your best people plan to make their money and get out before they break. But what if they were looked after so well that they no longer felt the need to retire or leave early? What would it be worth to keep your top performers for one to five more years?

02

Performance

If every producer improved their performance by just 1 to 5%, and those gains were passed on to their teams, what would that be worth across the business?

03

Retention

What does it cost to lose a top performer? Often many millions. If retention rose because people felt supported, and had a confidential space to work through their options and stay, what would that be worth?

04

Attraction

Attracting top talent is one of the hardest parts of growing a successful business. Being one of the first firms to offer world-class performance support might tip the scales in your favour. What is it worth to be the company the best people want to join?

05

Presence

Presenteeism is a major hidden cost. Hangovers, personal issues, addiction and mental health struggles all cost days of productivity. Magnified across the business, the losses are often staggering. Win those days back through the support our coaches offer, and the results are dramatic.

This is not wellbeing for wellbeing's sake. It is performance.

The retainer

An in-house coach. Without being in-house.

1–2

Days on site each month, often one full day split across two visits.

5

One-to-one sessions a day, plus the conversations in between.

Direct

WhatsApp access between visits for the people we work with.

Bespoke

Shaped to your floor, your market and your goals. Confidential, always.

Andy Ramage
Founder

Andy Ramage

Lead Performance Coach · MSc

Andy began as a professional footballer. When injury ended that career, he spent twenty years in commodities broking at PVM, then co-founded the Aalpha Energy broking franchise.

He holds an MSc in Positive Psychology and Coaching Psychology, lectures and coaches at the PFA Business School, and founded the Coach Business School.

SportProfessional footballer
The floorTwenty years in broking
The scienceMSc Positive Psychology

“Andy is a world-class coach and speaker. His sessions are incredibly motivational and help prepare the players' mindset so they are ready to learn.”

Maheta Molango · Chief Executive, Professional Footballers' Association

“Andy is a brilliant coach. I have loved working with him.”

Conor Chaplin · Premier League footballer
Enquiries

What could this be worth to your business?

We work with a small number of firms each year. Every engagement begins with a private conversation.

Start a conversation → team@senecaperformance.com